Made to be raced – Pride Racing was created to design and develop different high-end BMX racing parts that we could not find at the time. At Pride Racing, we live and breath BMX racing. Leveraging our experience we cumulated over the years : riding and working in the industry, we also involved top riders straight from the beginning of the Brand to work with us on product development.
We create products we and our riders want to ride with, the goal is to offer innovative parts, combining design and top quality in order to improve BMX racing experience.
This video takes you through our offices, introducing our staff to finally take you for a few laps on our local track at St Etienne BMX with one of our most talented Factory rider : Mathis Ragot Richard testing some of our latest prototypes.
Film / Edit : Antoine Bronval
Rider : Mathis Ragot Richard